Tips and Tricks for Better Data Analysis: Custom Dimensions - Made Easy! How to Use Them for Data-Driven Decision Making - IT WIFI Blog

Custom Dimensions 101: How to Use Them for Data-Driven Decision Making

Tips and Tricks for Better Data Analysis – If you’re using Google Analytics to track website traffic, you’re already collecting a wealth of data about your visitors. But did you know you can unlock even more insights by using custom dimensions? In this beginner’s guide, we’ll take you through everything you need to know to get started with custom dimensions.

Tips and Tricks for Better Data Analysis – Unlock the Power of Custom Dimensions: A Beginner’s Guide to Advanced Analytics

What are custom dimensions? At its most basic level, a dimension is a characteristic of your website visitors that you can use to segment your data. Google Analytics comes with a set of default dimensions, such as “country” and “device type”, that you can use to filter your data. Custom dimensions, on the other hand, are dimensions that you create yourself based on the unique needs of your business.

Why use custom dimensions?

By using custom dimensions, you can unlock powerful insights that aren’t available with the default dimensions. For example, you could create a custom dimension for “customer type” and segment your data to see how different types of customers behave on your website. This could help you optimize your website for each customer segment, leading to increased engagement and conversions.

How to create custom dimensions

Creating custom dimensions is easy in Google Analytics. First, go to the “Admin” section of your account and click on “Custom Definitions” under the “Property” column. From there, you can create a new custom dimension and define its scope (user, session, or hit). Once you’ve created your custom dimension, you can start using it in your reports.

Examples of custom dimensions

The possibilities for custom dimensions are endless, but here are some examples to get you started:
  • Customer type (new vs. returning, high-value vs. low-value, etc.)
  • Product type (e.g. if you sell different categories of products)
  • Content type (e.g. if you have a blog, you could create a custom dimension for “blog post type”)
  • Marketing channel (e.g. if you’re running campaigns on different platforms)
  • User behavior (e.g. if you want to track how engaged users are on your site)

Best practices for using custom dimensions

When creating custom dimensions, it’s important to keep a few best practices in mind:
  • Think carefully about what dimensions will be most useful to your business. Don’t create custom dimensions just for the sake of it.
  • Keep your naming conventions consistent so that your reports are easy to understand.
  • Test your custom dimensions to make sure they’re working correctly before relying on them for decision-making.
  • Remember that custom dimensions will only start collecting data from the moment you create them, so you won’t be able to retroactively apply them to historical data.


Custom dimensions are a powerful tool for unlocking new insights into your website visitors. By creating dimensions that are specific to your business needs, you can gain a deeper understanding of how your customers behave on your website and optimize your site accordingly. With the simple steps outlined in this beginner’s guide, you can start using custom dimensions in Google Analytics today.


Q1. Can I create unlimited custom dimensions in Google Analytics?

A1. No, there is a limit to the number of custom dimensions you can create in Google Analytics. The exact limit depends on your pricing plan.

Q2. Can I change the scope of a custom dimension after I’ve created it?

A2. No, once you’ve created a custom dimension, you can’t change its scope. You’ll need to create a new custom dimension with the correct scope if you need to change it.

Q3. Can I use custom dimensions in Google Ads?

A3. Yes, you can use custom dimensions in Google Ads to track the performance of your ads based on custom criteria.

Q4. Do custom dimensions affect my data processing time?

A4. Yes, using custom dimensions can affect your data processing time, especially if you’re tracking a large amount of data. However, the impact on processing time is typically minimal if you follow best practices such as using only the dimensions that are most important to your business and keeping your naming conventions consistent. It’s important to remember that the benefits of using custom dimensions far outweigh any minor impacts on processing time. By taking the time to create and implement custom dimensions in your analytics tracking, you’ll be able to unlock insights that can help you make data-driven decisions that lead to business success. Tips and Tricks for Better Data Analysis – In conclusion, custom dimensions are a powerful tool for any business looking to gain deeper insights into their website visitors. By following the best practices outlined in this guide, you can create custom dimensions that are tailored to your specific business needs and start using them to optimize your website for increased engagement and conversions. So don’t wait – start exploring the world of custom dimensions today and unlock the full potential of your Google Analytics data!